Much is being made of the Avenging Spider-Man free digital copy with every print copy. Great for customers, to some extent, but shitty for retailers.
Why?
With the extra dollar charged for the JUSTICE LEAGUE copies that have a digital code, the retailer at least knows they're sending their customer to a competing delivery service and is getting their money up front.
With Marvel's plan, the retailer gets a $.50 credit somewhere down the line for every redeemed code.
But how do they track that?
Is it reliant upon the customer filling out a referral field that says they bought the book at BOB'S BIG COMICS? Or is it reliant upon Diamond records having the right batch assigned as being shipped to the right store and that batch matching up with all the proper codes?
And what system could possibly be in place for a retailer to be assured that they're getting the full credit they earned? Seems like it comes down to "hey, trust us, we're Marvel...have we EVER done you wrong?"
Saturday, October 08, 2011
Why $1 Extra For Digital Is Better For Retailers
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