Obvious Viral Is Obvious

Look, I get that companies figure viral is where it is at for getting a buzz going.

But when it is obvious? When it isn't particularly well done?

Not so effective.

Anyway, here's the link to Radical's attempt to get some buzz going for a game. Apparently an iPhone game.

Radical is a fine company. I enjoy a lot of their product. But a fake "intern" sharing secret info using a link meant to mimic the "you send it" file-sharing sites? Not really going to fool many folks. Might as well just pass the info directly to the places you want covering it, without the charade.

Amazon's Electronic Book Offerings No Comic Book Killer, Eh?

Well, Amazon now can sell ebooks to be read on iPod Touch and iPhone. Color screens. Already a small market for electronic comic books. Hmmm...