Scheduling: The Biggest New 52 Problem

A lot is being made about the controversial contents of a few books from DC this week. As with so much in American entertainment, the controversy boils down to sex. Regardless of where you come down on this particular divide, it brings to mind a completely different, yet related problem...

Scheduling.

In the previous week, there was the issue of strong similarities between two books that could have been resolved by the schedule for the 52 roll out being over a month long. In fairness, the schedule wasn't so tight that they couldn't have pushed one of these to another week.

But now we have the Starfire and Catwoman controversies that are overshadowing other quality releases. When you want word of mouth, reviews, buzz, etc to influence sales, a comic book Wednesday becomes much like a movie Friday: you don't want your product to get lost in all the attention competing products get. If the competing product is from your own house? Well, you quite simply bump it to a different release date where it can shine on its own.

In releasing two books that, regardless of your personal feelings about, were sure to cause a loud reaction, DC hurt a few of their other books. Ironically, Wonder Woman and (to a lesser extent) Supergirl were two high quality, otherwise-high-profile releases that aren't going to get as much attention as they merited because people will be talking about the sexual issues at play in Red Hood & the Outlaws and Catwoman.

It might be that DC had this as a calculated move, thinking two strong female characters without sexual overtones used would help counterbalance the sturm and drang caused by those otherwise-low-profile books. While you can see the logic behind that (if not, sadly, the effectiveness in use), the better move would have been to stretch out the release schedule a bit more or, at the very least, schedule the two tempests-in-a-teapot to separate weeks so they didn't go all "Wonder Twin Powers Activate! Form of...misogyny accusations! Form of...DC thinks strong women are sluts!"

Controversial works can be good for business. But when they obscure your other worthy products or waste their attention-grabbing ability by being piled up on the same date, it just doesn't make good sense.