A lot of hay is being made out of May 2012 outperforming May 2011 by about 40% in comic sales.
May 2011? Four Wednesdays.
May 2012? Five Wednesdays.
May 2011? Fear Itself (built off of Captain America & Thor) and Flashpoint, two underwhelming and underperforming "events in name only".
May 2012? Sure, the renewed DC...but, also, the bi-weekly shipping AvX event, plus a fight book spinoff.
Are we really thrilled by a 40% jump, when nearly 20% should have simply come from the calendar (5th week) and a good deal of the rest seems to come from the "let them eat cake" event from Marvel and the remnants of DC's "hail mary" relaunch?
Tuesday, June 12, 2012
Not To Be A Naysayer...
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