Tuesday, June 12, 2012

Not To Be A Naysayer...

A lot of hay is being made out of May 2012 outperforming May 2011 by about 40% in comic sales.

May 2011? Four Wednesdays.
May 2012? Five Wednesdays.

May 2011? Fear Itself (built off of Captain America & Thor) and Flashpoint, two underwhelming and underperforming "events in name only".
May 2012? Sure, the renewed DC...but, also, the bi-weekly shipping AvX event, plus a fight book spinoff.

Are we really thrilled by a 40% jump, when nearly 20% should have simply come from the calendar (5th week) and a good deal of the rest seems to come from the "let them eat cake" event from Marvel and the remnants of DC's "hail mary" relaunch?

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