Friday, October 07, 2011

Reason #18373 I'm Not A Brevoort Fan

When DC hit with their 20 pages for $2.99 move, Marvel hit with all kinds of spin.

Brevoort indicated DC could make the cut because they didn't need to make a profit directly off publishing, but Marvel needed the $3.99. This despite someone from Marvel corporate already having told shareholders that they initially raised prices on their titles to see how inelastic they were.

The prices went up on their most popular titles first, not the books that were less popular but having hardcore audiences (like his suggestion that the same folks buying DC's Booster Gold at $2.99 would buy it at $3.99).

But what brings us here today is the sentiment expressed first, I believe, by CB Cebulski and echoed by Brevoort: DC's $2.99 move would hurt the talent, because they'd be getting their rate on 20 pages instead of 22.

Brevoort has, also, defended Marvel's raising prices to $3.99, despite the recession concerns of the retailers and their customers.

Yet Marvel has slowly but surely moved more books to 20 pages, while still charging $3.99 for a lot of them.

That's not the real impetus for this post, though. This is...

According to Richard Pace, he's "been told Marvel cut everyone but the top names' page rates and dropped two pages as well."

So, now the high and mighty Marvel gives less work per issue for their contractors to earn from AND pays less per page?

If there was any doubt that their claims to the moral high ground were false and full of spin, let this put an end to it.

Note: my problems with Brevoort started with his lying on behalf of Marvel to claim that refusing to tell retailers about the massive Civil War delays until Monday or Tuesday of the week the latest issue was supposed to hit was done "for the retailers". That was the first incident where my outspokenness resulted in Marvel's ire being directed at Newsarama. I went back and forth at Brevoort as a fan, since my Newsarama work involved no pay at the time and left me feeling that it would be unfair for Marvel to hold my opinion against them (I was not their employee) or for the 'Rama to feel I should bite my tongue on their behalf.

No comments:

Post a Comment

It is preferred that you sign some sort of name to your posts, rather than remain completely anonymous. Even if it is just an internet nickname/alias, it makes it easier to get to know the people that post here. I hope you all will give it some consideration. Thank you.