HAUNT is coming out tomorrow (and with that, I guess I still did plug it here in some way). McFarlane's company sent out an e-mail to press/bloggers with a link to a media kit.
The media kit was over 50mb large. Given how high speed access is becoming more and more common (and probably even more so with people bothering to blog on a regular basis), not so bad.
But why was it so large? .psd files. (Edit: While the .psd files were larger than the rest, they weren't as huge as I would have thought. Still completely useless for posting on many blogs.)
What are .psd files? They are PhotoShop Documents. They are not compressed, so an image in a .psd takes up more memory than a .jpg, for example.
They, also, aren't possible to display on a web page without PHP coding, as far as I know.
If you want the unwashed masses of the blogosphere (like myself) to try to talk up your new release, you'd be best served giving them the goods in a format that will easily work for them.
(Above Haunt cover image included just because I'm a fan of Ottley, dammit!)
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