Given the occasional message left in the comments of my YouTube videos, I can verify that it has long been true that both bears and bear lovers read comics.
I doubt that many will decide to pick up a ticket because they've been convinced by this ad that the con will be great for bear cruising. They probably already figured that without the ad.
I have to say, though, that having an NFL player is the biggest stretch I've seen in a long time for having a featured guest that doesn't suit the event. Which is disappointing. More than being located in the city instead of the suburbs, I thought this whole "the convention you deserve" cry meant one that focused more on the proper genres and media. At least he's apparently just there on Sunday and his for-pay autographs are for charity
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