Tuesday, May 04, 2010

Obvious Viral Is Obvious

Look, I get that companies figure viral is where it is at for getting a buzz going.

But when it is obvious? When it isn't particularly well done?

Not so effective.

Anyway, here's the link to Radical's attempt to get some buzz going for a game. Apparently an iPhone game.

Radical is a fine company. I enjoy a lot of their product. But a fake "intern" sharing secret info using a link meant to mimic the "you send it" file-sharing sites? Not really going to fool many folks. Might as well just pass the info directly to the places you want covering it, without the charade.

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