Friday, March 06, 2009

Wizard Takes Manhattan?

Apparently, Wizard is relocating the rest of their operations to their NYC sales offices. Unless they've gutted their staff so much that it will all fit in the pre-existing offices they have in the city, it seems like money that could have gone to give proper pay and a modicum of loyalty to long time employees is being spent, instead, on a swankier address. While an NYC address makes sense, as it likely increases their physical access to DC & Marvel, the lack of being in close proximity to the Big Two never seemed to hurt them in the past. Indeed, such access doesn't really play a part in the decline of Wizard, as it has been a litany of poor business decisions (led by their web missteps) that have hastened their fall. Newsarama (long the web leader of "comic news" sites) has been trouncing Wizard's online presence for years, despite having been headquartered in NC.

Maybe they should have cut their NYC offices, brought everything back to Congers and kept a few more of the quality individuals on their staff?



A Top Industry Mainstay To Relocate All Staff, Including Editorial, To Heart Of Manhattan

New York, NY (March 5th, 2009) –
Starting this May, all three monthly Wizard Entertainment publications—Wizard, ToyFare and Anime Insider—will be produced in the company's New York City office. Since it was founded in 1991, Wizard Entertainment has operated out of its headquarters located in Congers, New York, and its sales office in New York City.
"For the first time in 15 years, we have the company in one location, under one roof," said Wizard Entertainment Chairman Gareb Shamus. "We're very much looking forward to having all of us working together, right in the middle of the city."

Bi-annual consumer toy magazine Toy Wishes will also move to Wizard's Manhattan office, as will the company's conventions department, which puts on the annual Wizard World Philadelphia and Chicago Comic-Con shows. Wizard's West Coast staff will be unaffected. For more information about Wizard Entertainment, visit

About Wizard
The industry leader in the comic book, collectibles and toy market, Wizard Entertainment publishes three monthly consumer magazines: Wizard: The Magazine of Comics, Entertainment and Pop Culture; ToyFare: The Toy Magazine; and Anime Insider. Wizard Entertainment also publishes a bi-annual consumer magazine called Toy Wishes: The Ultimate Guide to Family Entertainment, which is the No. 1 most quoted source in the media about toys. Wizard's publications have a monthly national readership of more than two million and are currently sold in 40 countries in 10 different languages. Wizard World, the convention division of Wizard Entertainment, brings the best in comics, film, television, anime and collectibles to Chicago, the 2nd-largest Comic-Con in the country, and Philadelphia, the 3rd-largest. is the No. 1 online destination for the comic book and pop-culture worlds.


  1. Seeing as how you bothered to come to the site, click on the blog entry and fill out a comment...

  2. I've been to Wizard's Manhattan offices. They are a joke.

    Trust me, this isn't a luxury. It's a continuation of their downfall.


  3. Good the magazine was a joke. I just hope it goes under and gets put out of its misery. Kinda like what happened to EGM.

  4. i have yet to renew my subscription to this cover to cover advertisement out of fear that it will all go under the week after i give them money and i will be out $.

    Maybe if they did something different than just hype shitty stories and push washed creators down our throats I would renew but this rag might just be past the point of saving.

  5. Hey, Brooke Hogan obsessed poster, you're supposed to be distributing that product, not drinking it on company time.


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