Mark Waid's new title seems like an interesting enough book. I'm sure the orders will be helped by the viral marketing done on its behalf. I wonder whether Rich Johnston was a willing participant in the viral marketing when he showed the MARK WAID IS EVIL t-shirt in his column.
Mind you, it was all harmless stuff. I'm certainly glad it didn't involve any marvel_b0y chicanery.
Press Release follows:
A DIRECT MARKET EVENT!
NEW ONGOING MARK WAID SUPERHERO SERIES
FROM BOOM! STUDIOS
MARK WAID IS EVIL
MARK WAID ISŠ
IRREDEEMABLE
AN APOCALYPTIC SUPERHERO TALE
IN THE VEIN OF KINGDOM COME
WITH AN EMPIRE TWIST
ISSUE #1 COVERS BY JOHN CASSADAY AND BARRY KITSON
January 27th, 2009 - Brace yourselves for a comic industry event: BOOM! Studios presents a new monthly ongoing superhero series from Mark Waid - IRREDEEMABLE!
With IRREDEEMABLE, Mark Waid dares to ask the question: what if the world's greatest hero decided to become the world's greatest villain? IRREDEEMABLE is a "twilight of the superheroes"-style story from the writer of KINGDOM COME and EMPIRE!
IRREDEEMABLE #1 will feature variant covers by John Cassaday (ASTONISHING X-MEN, PLANETARY) and Barry Kitson (AMAZING SPIDER-MAN) in a 75/25 split. The first twelve issues of the series will feature incentive covers by hot newcomer Jeffrey Spokes that will spell out I-R-R-E-D-E-E-M-A-B-L-E! The first issue incentive cover will be a special 1-in-50 rarity with every copy signed by Mark Waid. IRREDEEMABLE issue #1 will also feature a special afterword by Grant Morrison.
Peter (POWER OF SHAZAM) Krause has committed to doing the interiors for the first twelve issues.
With IRREDEEMABLE, Mark Waid dares to ask the question: what if the world's greatest hero decided to become the world's greatest villain? IRREDEEMABLE is a "twilight of the superheroes"-style story from the writer of KINGDOM COME and EMPIRE!
IRREDEEMABLE #1 will feature variant covers by John Cassaday (ASTONISHING X-MEN, PLANETARY) and Barry Kitson (AMAZING SPIDER-MAN) in a 75/25 split. The first twelve issues of the series will feature incentive covers by hot newcomer Jeffrey Spokes that will spell out I-R-R-E-D-E-E-M-A-B-L-E! The first issue incentive cover will be a special 1-in-50 rarity with every copy signed by Mark Waid. IRREDEEMABLE issue #1 will also feature a special afterword by Grant Morrison.
Peter (POWER OF SHAZAM) Krause has committed to doing the interiors for the first twelve issues.
"In superhero comics, pretty much everyone who's called upon to put on a cape is, at heart, emotionally equipped for the job. I reject that premise," said series writer and BOOM! Studios Editor-in-Chief Mark Waid. "IRREDEEMABLE is, in a way, my third and most complex chapter on the cost of superheroics - a pulp adventure tale of horror exploring how the lessons we learn about right and wrong as children can become warped and twisted when challenged by the realities of the adult world. "
"IRREDEEMABLE is a fresh start, a way to enjoy superhero comics without forty to eighty years of back story and following dozens of titles," said BOOM! Studios managing editor Matt Gagnon. "It's the superhero book fans have been waiting for!"
IRREDEEMABLE #1 features variant covers by John Cassaday and Barry Kitson in a 75/25 split with incentive covers by Jeffrey Spokes and is a "Featured Item" in the Diamond Previews Catalog with an order code of FEB094134.
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A 1-in-50 variant? Exactly how many stores will order 50 copies of this? Waid is good, this book might be good, but 50 copies? My LCS doesn't sell 50 copies of anything. 15 years ago, they were selling 100 copies of Uncanny X-Men, but no longer.
ReplyDeleteGenerally, you make the buyer pay enough for that copy to pay for the other copies they had to buy. They set this up in advance, as to not get burned.
ReplyDeleteI'm sure the mega shops like Midtown, Mile High, Mail Order & DCBS will order enough to get a variant. I doubt that BOOM! would pull a "Cowboys & Aliens", but it is, also, a possibility.
We've actually gotten really, really great feedback on this incentive offer from a ton of smaller to mid-range stores. Having Mark sign the incentive makes it MEAN something. Which was the point. We really wanted to do something special for the stores that got behind this book!
ReplyDeleteChip
BOOM!