Reposting a comment I left regarding Virgin Comics' demise over on Brian Hibbs blog:
I had confidence Virgin was trying to get it right when they paired Ritchie with Diggle and Woo with Ennis. Gameskeeper only caught my eye because of Ritchie...and kept my wallet because of Diggle & Mukesh (sp?).It should, also, be noted that they, also, did plenty of variant covers. John Cassaday contributed a lot of them to the Gamekeeper series. Yet more expenses that wouldn't seem to do them any favors with the bookstore crowd they were talking about.
But I always thought it was a risky situation because they had to be paying names like Ritchie, Woo & Cage pretty well...and not shortchanging Diggle, Ennis or Carey, either. It occurred to me that they might be relying on some sort of multimedia deal that they'd participate in to make a profit.
You'd think that Virgin would have been smart enough to try to get the word out and make sure their stuff got in front of a motivated audience. Thankfully, I'll always have the Ritchie/Diggle/Singh Gameskeeper. I await the day that Jason Statham tries to do an Eastern European accent to get the starring role in the film.
And for Pete's sake...couldn't they have run a promo in Virgin Stores where any purchase of a Guy Ritchie, Nicholas Cage or John Woo DVD netted you a free comic (two if you bought FACE/OFF, obviously)? ;)
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