Saturday, July 26, 2008

Radical Publishing = What Platinum Studios Should Have Been?

Wow. Radical Publishing had Peter Berg sign to produce a film based on their Hercules and John Woo sign to make their Caliber. Now they have Bryan Singer producing their Freedom Formula?

They get their books to market. They have low-priced first issues and competitively priced regular issues. They're getting their product in front of the right people to get it optioned.

It's early and all, so Radical could always tumble once it has been around as long as Platinum Studios, but the early returns seem to indicate they're better at the Hollywood game than Platinum has been. I Lying in the Gutters reports of Radical buying copies of their own books to inflate sales numbers in hopes of it helping to attract Hollywood interest, so far. ;)

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