Thursday, July 31, 2008

DC Comics Are A Stubborn Bunch

(this is inspired by Matt over at

So, when DC Comics did their Sunday Conversation/For The Love Of Comics panels, Marvel had no problem co-opting it to create their Marvel: Your Universe panels.

You see, they're comfortable enough recognizing a good idea that originates from outside of their offices and put it to good use. That's smart. They even give credit where due, as Brevoort has admitted the inspiration came from witnessing the DC Comics panel.

But DC seems to have a bit of an inferiority complex when it comes to such things. Have they started to get editors blogging with regularity? No. Make in-house articles publicizing their stuff instead of just relying on what they do with big comic-related sites? Nope. Do they have a regular video log like The Weekly Watcher? Non. Does DC Comics have someone Twittering to bring attention to their projects? Nein.

I know it means possibly hiring another person or two, but I'm pretty sure it would be a worthwhile investment. Think about it: how many more readers are aware of the existence of Marvel or DC Comics online than they are of CBR or Newsarama? Yet DC Comics doesn't even have an easily found section that links to all the articles across the 'net about their products. If it exists, I haven't found it.

Now, don't get me wrong, recording their panels and podcasting them through iTunes is great and all. But how often does that happen...versus the year 'round work Marvel's PR department does? Agent M gets more and more Marvel folks on to Twitter and encourages everyone to follow them. Marvel's new best writer, Matt Fraction, is a Twittering fool.

Marvel embraces new ideas on how to connect with their consumer and grow their base. DC seems to resist many new ways, especially the ones they didn't come up with first. That's a crying shame.


  1. I agree with you wholeheartedly. DC need a massive overhaul of their marketing department. They seem to be making very little effort to bring in new readers, or grab readers back from Marvel. It is quite sad really.

  2. I don't know what the issue is at DC Comics. I know they're main PR guy, to my knowledge, is Alex Segura and he does a great job with everything he does. It could be an issue of old school thinking at the top keeping him from implementing new school ideas.


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